![]() The analytic capabilities you get in the package aren’t the most advanced on the market, but they’re enough to get a decent insight into your performance. Then you can engage your leads in email workflows without the need for another tool. Without any coding skills, you can set up a site, start blogging, and create landing pages for lead magnets. If you’re doing lead generation and lead nurturing, you probably can’t go wrong with HubSpot. Moreover, some teams value HubSpot’s product family because it offers seamless operations between marketing, sales, and customer service. One of the main benefits of using HubSpot is that it offers analytics, content creation, and automation functionality “under one roof.” So while you’re analyzing website data, you can easily jump to another tool in the suite to put your insights into action. HubSpot is one of the most popular CRMs in the market and, lately, it’s been expanding on marketing tools. A notable one is Ahrefs Webmaster Tools, which allows you to check SEO performance for the sites you own. If you’re just starting out in SEO, Ahrefs offers a range of free tools to help you take your first steps. PricingĪhrefs starts at $99/month, and you can get two months free if you pay annually. This way, you can get ideas for new content based on the keyword research your competitors have already done. With Ahrefs’ Site Explorer, you can get insights into how your competitors and other successful sites drive organic traffic.įor example, the Content Gap report automates the time-consuming process of finding the keywords that your competitors rank for, but you don’t. On top of organic traffic, Ahrefs will also show you where your competitors funnel paid traffic, which keywords they bid for, and what ads they use. Technical SEO issues that may hinder your ability to rank.Link opportunities that can boost your SEO.Content ideas from your competitors and top-performing content in your niche.Keywords your customers are searching for.You won’t find the right kind of data about your site and your competitors’ sites anywhere else. SEO requires specialized tools like Ahrefs. What Is Organic Search? Everything You Need to Know.This is something worth comparing to third-party tools that offer the same functionality. You can also get premium add-ons such as A/B testing, funnels, or heatmaps. The cloud-hosted version starts at $23/month and depends on your monthly traffic. You can use the basic features of Matomo for free if you host it on your server. You can visit Matomo’s live demo to get a feel of the product. You can also assign revenue to your goals for easier ROI tracking. You’ll know how many people completed the goal, where they came from, how performance changes over time, and which channels contribute to the goals the most. Matomo allows you to track various data related to your goals. To monitor them, you can set up the “ Goals” feature. Some website events are more important than others: sales, form completions, downloads, specific page visits, etc. Google Analytics is illegal in some EU countries (or at least its default version), in which case you’ll need a GDPR-compliant alternative like Matomo. In other words, Matomo provides fundamental website data that’s hard to do digital marketing without. What are the biggest bottlenecks for conversions and purchases?.How many visitors perform actions valuable to your business?.How effective are your digital campaigns?.Which navigation paths do your visitors use (i.e., how do they find your most important pages)?.Is your website traffic growing or declining?.Matomo will help you answer questions such as these: When visitors come to your site, they perform all sorts of actions that can show you how effective your website is as a marketing tool. Professionals value Matomo for its lack of data sampling (you can analyze all of your data), open-source code, on-premise hosting, and breadth of features. It protects your data owner and your visitors’ privacy. Matomo is a Google Analytics alternative designed with data privacy in mind. Matomo tells you where your visitors come from, what pages they visit, and what they do on them.
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